Flexible Friends

When I was in Uganda during the World Cup there was a fun television commercial from Coca Cola that aired quite a bit. There was a recognizable football (soccer) player (to Ugandans, at least) who was in a “typical” rural village. The kids wanted to play football, and the soccer star looked around and asked “Where’s the pitch?” (“Where’s the field?”)

Suddenly the entire village showed up and formed a huge rectangle. With every kick the rectangle moved to accommodate the village team’s plays!

So how is this a career move? Do you have “flexible friends” to help you “keep the ball on the field”? Who do you need to organize to be on your team, even if they’re on the sidelines?

At the end of the commercial everyone had a laugh and enjoyed a Coke (what else would you expect?). The home team won — like you can — with the help of some flexible friends.