Is Now the Time to Run Your Campaign?

It’s happening again. Clients are saying, “We can’t run a campaign now!” The economy is too poor.

Yup, it is.

Funny thing, though. When life gets better and the economy buoys up, I can hear them say, “Wait, we can’t do a campaign now, EVERYONE is asking for money!”

It’s true. There’s never an ideal time to launch a campaign, and there’s never an ideal time to find a job.

You need to launch a campaign, or find a job, when you need to. It just may not be when you want to.

That’s okay.

In a nation of more than 300 million people and a gross domestic product (GDP) of more than $14 trillion, there’s always a job out there. We only hurt ourselves when we say that there are “no jobs out there.” The external conditions will never be ideal, but your internal conditions may make it necessary.

How is this a career move? Don’t be “psyched out” by the economy or what you hear “on the street.” Your reality — whether launching a campaign or finding a job — is your necessity. Will it be hard? Sure. When did success stop being hard — in good times or bad?