Hit the Target

If you watch a television show you can pretty quickly figure out its target audience by the commercials you see. After all, nobody is advertising to five-year-olds during NCIS, and there are few Tide commercials during Saturday morning cartoons.

So where are you advertising for your next job? Think of the networking events you attend. Did you just sign up because you “thought you should,” or are you going with an objective in mind? Is that the right place for you to be for your organization or your career?

The career move here? There are lots of opportunities to advertise yourself each day. There are a lot of pressures to go to someone’s “next great event.” It’s also easy to find yourself in all the wrong places. Being thoughtful and purposeful about where you “advertise” yourself pays much better career dividends.